2012
Nielsen Media: 4 brandadvisors’ spots make top 10 most likable ads of 2012
By Charles Rashall Tags: Awards & recognition Explore: Accolades, News
The best compliment we can receive is when an objective outside party validates the work we’ve done for our clients. Sometimes, this comes from juries on award panels. In this case, it comes from the American public. Today, Nielsen announced the results of their survey of the most likable TV spots for 2012, barring those… Continue reading Nielsen Media: 4 brandadvisors’ spots make top 10 most likable ads of 2012
Stanford Hospital’s Executive Health program, developed in partnership with brandadvisors, takes an entirely unique approach to healthcare: proactive health management. Most of us pay more attention to managing our finances and career than our health, and when we do take action, it’s REACTIVE. It often takes a catastrophic event or a milestone life event—like getting… Continue reading Stanford Executive Health: Give the Gift of Good Health
In an era where information is omnipresent, we all have ample opportunity to better ourselves and our lives with new skills and—to the delight of marketers—new products. Why be “okay” at something when you could be good or great? That must have been the question marketers asked themselves when they created the concept of “prosumer”… Continue reading Coffee’s higher grounds
Just a keychain…or is it? For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers… Continue reading The Strategy in “Swagery”
Packaging designed to curtail the sale!
By Charles Rashall Tags: Meaningful impact Explore: Innovation
Imagine the creative briefs: design packaging that causes pause for consumers at the checkout. This week the Australian government passed legislation requiring tobacco companies to follow strict new packaging standards to do just that. The only differentiation across packaging is the featured malady to which smoking is known to be the culprit. The goal: reduce… Continue reading Packaging designed to curtail the sale!