From insights to implementation, efficiency and effectiveness.

The Way We Work

We help our clients gain greater insights, develop meaningful distinctive strategies,  and cohesively bring strategy to life for any and all relevant brand touch-points—positioning, product, people, persona, process, promotion, and place—through our proven proprietary 7/P™ model. Purposeful alignment drives focus to create efficiency, lower operating costs, and ensure relevant differentiation to drive trial, purchase, and loyalty.


Market research / Information gathering

brandadvisors’ process employs the broadest, deepest, and most rigorous yet highly efficient analytical approach.

Our rigorous analysis helps clients gain deeper insights into their customers, competitors, macro socioeconomic trends, industry-specific trends, and themselves to ensure effective strategic recommendations.

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Strategy development

We help our clients define new or refine existing strategies that are meaningful, distinctive, and attainable, based on our rigorous yet rapid information gathering and analysis.

For clients with well-established strategies, we help ensure those strategies are cohesively implemented across the 7/Ps™ through the brandalign™ process.

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Creative implementation

brandadvisors’ brandalign™ service aligns key stakeholder interactions with strategy across any and all relevant brand touch-points to consistently deliver the brand promise.

Since brand image is a reflection of much more than just communications, our proprietary 7/P™ model starts with positioning strategy and then helps our clients bring strategy to life cohesively across product, people, persona, process, promotion, and place, as relevant.

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