Rippleworks vision statement, from brandadvisors.

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was […]

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Apple’s Next Big Thing…Besides the iPhone 6

Monday, September 8th, 2014 by Charles Rashall

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When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.

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Come Out from Under Cover
Awareness Through Non-Traditional Media

Wednesday, July 16th, 2014 by Charles Rashall

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Last year, 15.6 million new vehicles hit the street in the United States. At some point in their journey from port or factory to showroom, cars make their traverse and travail via tractor-trailer. As a car guy, I’m always looking into the window of the local Porsche / Audi dealership as I pass by on the daily commute. One recent morning, it […]

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Coffee’s higher grounds

Wednesday, December 12th, 2012 by Charles Rashall

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In an era where information is omnipresent, we all have ample opportunity to better ourselves and our lives with new skills and—to the delight of marketers—new products. Why be “okay” at something when you could be good or great? That must have been the question marketers asked themselves when they created the concept of “prosumer” […]

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The Strategy in “Swagery”

Monday, December 10th, 2012 by Charles Rashall

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Just a keychain…or is it?  For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers […]

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