Stanford Executive Health: Give the Gift of Good Health

Stanford Hospital’s Executive Health program, developed in partnership with brandadvisors, takes an entirely unique approach to healthcare: proactive health management. Most of us pay more attention to managing our finances and career than our health, and when we do take action, it’s REACTIVE. It often takes a catastrophic event or a milestone life event—like getting married or having children—to motivate action. While many healthcare organizations are moving towards “preventative care methods” that are more defensive, Stanford Hospital’s proactive approach incorporates both offensive and defensive elements. So for the person who has everything (or anyone else), what better gift to give than the gift of good health? Stanford’s ad for its Executive Health program appears in the current issue of Forbes.