Insights for successfully
managing your brand

Rippleworks vision statement, from brandadvisors.

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was […]

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Super Bowl Ads: Superlatives & Not So Super

Monday, February 2nd, 2015 by Charles Rashall

While regrettable that our home town 49ers were absent from Super Bowl 49, this year’s match up was competition at its finest. As for the commercials, the competition wasn’t nearly as fierce. While I missed some of the spots, only a handful got my attention and respect. At a macro level, it was notable how […]

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jcpenney: Ahead of its Time…2 Years Ago

Thursday, November 6th, 2014 by Charles Rashall

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Americans express their view on Thanksgiving Day shopping, courtesy of Rich Relevance & CBS News.

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A little science about artists

Friday, October 24th, 2014 by Charles Rashall

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No secret that there’s something different about creative people. But science has found that the brains of artists are markedly different than those of non-artists. In fact, scientists suggest that much of an artist’s talent may be innate, according to a report by Charles Osgood of the CBS radio program that bears his name. Click below to hear the full story on […]

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“D” is for Design

Thursday, October 9th, 2014 by Charles Rashall

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  On a day when the letter “D” has been hijacked by one of the world’s most exciting brands (see separate blog post on Tesla, today), let’s not forget that in our world of innovation, “Design” is among the most important “D-words.” Tonight, many of the world’s most creative spirits are gathering at Chelsea Piers […]

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