Insights for successfully
managing your brand

Attention Deficit Nation™

Wednesday, August 27th, 2014 by Charles Rashall

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The Tonight Show takes to the streets of New York to see just how carefully people listen.

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When the lights go on in the City

Monday, March 11th, 2013 by Charles Rashall

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San Francisco is unquestionably one of the world’s most desirable tourist destinations, thanks to unique spectacles and attractions like the Golden Gate Bridge. Tonight, San Francisco adds another attraction, but this time, tied to its OTHER bridge. The Bay Lights Project, designed by Yale graduate Leo Villareal, is the world’s largest light sculpture formed from […]

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The best compliment we can receive is when an objective outside party validates the work we’ve done for our clients. Sometimes, this comes from juries on award panels. In this case, it comes from the American public. Today, Nielsen announced the results of their survey of the most likable TV spots for 2012, barring those […]

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Bringing Manufacturing’s Sexy Back: The Industrial Internet

Thursday, November 29th, 2012 by Charles Rashall

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GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers […]

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Hip to be square: A tale of two brand marks

Friday, August 24th, 2012 by Charles Rashall

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  This past February, the new identity brandadvisors created for jcpenney was launched with the goal of creating a pure, simple iconic brand mark. The identity was was developed to reinforce the company’s aspiration to become America’s favorite store, and was designed using a perfect square within a square, subtlety suggesting an American flag. The […]

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