Insights for successfully
managing your brand

Apple’s Next Big Thing…Besides the iPhone 6

Monday, September 8th, 2014 by Charles Rashall

Explore:

Apple's-Next-Big-Thing_2

When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.

Read more.

CVS: “Care” No More

Wednesday, September 3rd, 2014 by Charles Rashall

CVS-Health-Logo

  Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.

Read more.

Who’s Got the “Next Big Thing”?

Tuesday, September 10th, 2013 by Charles Rashall

s Got the Next Big Thing

Tomorrow, the hype once again crescendos around Apple’s newest contenders in the smartphone war. Short of the official announcement, it’s hard to really know for sure what the new products will bring. From what we can glean, the 5c will offer a lower price point model with color options to penetrate new markets while the […]

Read more.

Glass: Definitely half full

Thursday, February 28th, 2013 by Charles Rashall

ba_googleglass_1

Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…” […]

Read more.

Coffee’s higher grounds

Wednesday, December 12th, 2012 by Charles Rashall

Tags: Explore:

ba_coffeegrounds

In an era where information is omnipresent, we all have ample opportunity to better ourselves and our lives with new skills and—to the delight of marketers—new products. Why be “okay” at something when you could be good or great? That must have been the question marketers asked themselves when they created the concept of “prosumer” […]

Read more.