Insights for successfully
managing your brand

At Tesla, Model “D” is for____

Thursday, October 9th, 2014 by Charles Rashall

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With innovative companies, product announcements have become as much an opportunity for “innovation” as the products themselves. On October 1, Elon Musk Tweeted that “it was time to unveil the D and something else.”  With Elon’s scheduled announcement tonight revealing the answer to his teaser Tweet, what do you think the folks in the Tesla naming labs […]

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“Carcrafters”…your custom car in (45) hours

Tuesday, September 16th, 2014 by Charles Rashall

The phenomenon of 3-D printing has just reached another milestone as the technology makes its way into yet another industry.

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What’s the Difference!?
Why Your Brand Must > Your Product

Tuesday, August 19th, 2014 by Charles Rashall

Introducing “What’s the Difference!?” A Dialogue for Innovation While innovation is bringing more and more new products and services to market at an accelerated pace, it’s ironic that differentiating  products (or services) in a meaningful way––and in turn driving distinction for the associated brands––has become increasingly challenging.  As “offerings” become harder to differentiate, brands must […]

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Come Out from Under Cover
Awareness Through Non-Traditional Media

Wednesday, July 16th, 2014 by Charles Rashall

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Last year, 15.6 million new vehicles hit the street in the United States. At some point in their journey from port or factory to showroom, cars make their traverse and travail via tractor-trailer. As a car guy, I’m always looking into the window of the local Porsche / Audi dealership as I pass by on the daily commute. One recent morning, it […]

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