Insights for successfully
managing your brand

Rippleworks vision statement, from brandadvisors.

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was […]

Read more.

Apple’s Next Big Thing…Besides the iPhone 6

Monday, September 8th, 2014 by Charles Rashall

Explore:

Apple's-Next-Big-Thing_2

When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.

Read more.

Glass: Definitely half full

Thursday, February 28th, 2013 by Charles Rashall

ba_googleglass_1

Google Glass prototype as of February 2013. Google’s strategy to build buzz surrounding its innovative new offer—“Glass”—while also securing a de facto revenue forecast by gauging interest in the product was brilliant. It challenged the market to envision how the new product could be put to meaningful use via a Twitter submission that asked the question, “#ifihadglass…” […]

Read more.

iPad mini: Is 4 a crowd?

Thursday, December 6th, 2012 by Charles Rashall

Tags: Explore:

ba_ipadmini_3_resized

What role or use case does the new iPad mini best serve? I’ve always been an early adopter—from making sure those new fangled Adidas “running shoes” were on my Christmas list in 5th grade to entering the high tech field before it was so “high.” I’ve kept every one of my four iPods, am on my third iPhone […]

Read more.

Bringing Manufacturing’s Sexy Back: The Industrial Internet

Thursday, November 29th, 2012 by Charles Rashall

Tags: , , Explore: ,

ba_Industrial_Internet_2_resized

GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers […]

Read more.