Insights for successfully
managing your brand

Come Out from Under Cover
Awareness Through Non-Traditional Media

Wednesday, July 16th, 2014 by Charles Rashall

Tags: Explore:

2014_03_15_Blog_Audi_Cover

Last year, 15.6 million new vehicles hit the street in the United States. At some point in their journey from port or factory to showroom, cars make their traverse and travail via tractor-trailer. As a car guy, I’m always looking into the window of the local Porsche / Audi dealership as I pass by on the daily commute. One recent morning, it […]

Read more.

A Bridge for the Future, A Bridge to the Past

Wednesday, September 4th, 2013 by Charles Rashall

LDR_5

77 years ago, a 24 year old journalist covering the San Francisco Waterfront beat for the Hearst papers made history.The journalist was Lee Rashall, my father. From the stories I heard, he was amongst the first cars to cross the newly built Bay Bridge. Along the way, the young writer made regular site visits to […]

Read more.

Bringing Manufacturing’s Sexy Back: The Industrial Internet

Thursday, November 29th, 2012 by Charles Rashall

Tags: , , Explore: ,

ba_Industrial_Internet_2_resized

GE’s CEO Jeff Immelt addressing business and technology leaders at the “Minds and Machines” event in San Francisco. Today I heard GE’s CEO Jeff Immelt, tech pioneer Marc Andreessen, and other thought leaders foreshadow what will likely be the next major economic boon: “the Industrial Internet.” Today, GE unveiled its strategy to a select group of customers […]

Read more.