Insights for successfully
managing your brand

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was […]

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At Tesla, Model “D” is for____

Thursday, October 9th, 2014 by Charles Rashall

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With innovative companies, product announcements have become as much an opportunity for “innovation” as the products themselves. On October 1, Elon Musk Tweeted that “it was time to unveil the D and something else.”  With Elon’s scheduled announcement tonight revealing the answer to his teaser Tweet, what do you think the folks in the Tesla naming labs […]

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“Carcrafters”…your custom car in (45) hours

Tuesday, September 16th, 2014 by Charles Rashall

The phenomenon of 3-D printing has just reached another milestone as the technology makes its way into yet another industry.

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Apple’s Next Big Thing…Besides the iPhone 6

Monday, September 8th, 2014 by Charles Rashall

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When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.

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Attention Deficit Nation™

Wednesday, August 27th, 2014 by Charles Rashall

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The Tonight Show takes to the streets of New York to see just how carefully people listen.

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