Insights for successfully
managing your brand

At Tesla, Model “D” is for____

Thursday, October 9th, 2014 by Charles Rashall

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With innovative companies, product announcements have become as much an opportunity for “innovation” as the products themselves. On October 1, Elon Musk Tweeted that “it was time to unveil the D and something else.”  With Elon’s scheduled announcement tonight revealing the answer to his teaser Tweet, what do you think the folks in the Tesla naming labs […]

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Go. For Good!

Thursday, September 25th, 2014 by Charles Rashall

Go for Good: brandadvisors pro-bono campaign promoting Sunday’s Susan Komen Race for the Cure.

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“Carcrafters”…your custom car in (45) hours

Tuesday, September 16th, 2014 by Charles Rashall

The phenomenon of 3-D printing has just reached another milestone as the technology makes its way into yet another industry.

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Apple’s Next Big Thing…Besides the iPhone 6

Monday, September 8th, 2014 by Charles Rashall

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When you’re in the innovation business, you’re likely to be thinking about “what’s next” just about everyday.

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CVS: “Care” No More

Wednesday, September 3rd, 2014 by Charles Rashall

  Today, the nation’s second largest drugstore chain changed its name from “CVS Caremark” to “CVS Health.” Who cares? We do.

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