Insights for successfully managing your brand

Today, Apple delivers the “surprise” announcement of its newest iPad. If brandadvisors’ prediction is accurate, then it really won’t be much of a surprise to anyone: lighter, brighter, thinner, faster, clearer photos, bigger, better, and more colorful—perhaps in the form of a cover that comes with the device. As predicted by brandadvisors over a year… Continue reading Apple’s new “surprise” iPad announcement, likely not much of a surprise

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From September 2011 until mid-summer 2012, brandadvisors was actively engaged in helping revitalize the JCPenney brand with the mission of bringing back integrity, simplicity, and enjoyment to the retail experience. We’re proud of the role we played, the work that was implemented, and the ideas and innovations that unfortunately didn’t come to life. Amongst our… Continue reading An insider’s view: The not so good ole’ days

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