Insights for successfully
managing your brand

Rippleworks vision statement, from brandadvisors.

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was […]

Read more.

jcpenney: Ahead of its Time…2 Years Ago

Thursday, November 6th, 2014 by Charles Rashall

ba_blog_black_friday_poll_cbs

Americans express their view on Thanksgiving Day shopping, courtesy of Rich Relevance & CBS News.

Read more.

At Tesla, Model “D” is for____

Thursday, October 9th, 2014 by Charles Rashall

Explore: ,

2014_10_09_TESLA_D

With innovative companies, product announcements have become as much an opportunity for “innovation” as the products themselves. On October 1, Elon Musk Tweeted that “it was time to unveil the D and something else.”  With Elon’s scheduled announcement tonight revealing the answer to his teaser Tweet, what do you think the folks in the Tesla naming labs […]

Read more.

Go. For Good!

Thursday, September 25th, 2014 by Charles Rashall

Go for Good: brandadvisors pro-bono campaign promoting Sunday’s Race for the Cure.

Go for Good: brandadvisors pro-bono campaign promoting Sunday’s Susan Komen Race for the Cure.

Read more.

“Carcrafters”…your custom car in (45) hours

Tuesday, September 16th, 2014 by Charles Rashall

ba_Blog_Strati_Launch_2014_09_16

The phenomenon of 3-D printing has just reached another milestone as the technology makes its way into yet another industry.

Read more.