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managing your brand

At Tesla, Model “D” is for____

Thursday, October 9th, 2014 by Charles Rashall

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With innovative companies, product announcements have become as much an opportunity for “innovation” as the products themselves. On October 1, Elon Musk Tweeted that “it was time to unveil the D and something else.”  With Elon’s scheduled announcement tonight revealing the answer to his teaser Tweet, what do you think the folks in the Tesla naming labs […]

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“Carcrafters”…your custom car in (45) hours

Tuesday, September 16th, 2014 by Charles Rashall

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The phenomenon of 3-D printing has just reached another milestone as the technology makes its way into yet another industry.

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The Vines of Mendoza Thrives with our Support

Monday, March 3rd, 2014 by Charles Rashall

The Vines Resort & Spa Brand Positioning, Communications & Experience

brandadvisors is proud partner to The Vines of Mendoza in Argentina’s spectacular Uco Valley, where the dream to make one’s own wine can be brought to life. The Vines of Mendoza supports its private vineyard owners’ boutique wine making with the services of a full staff led by Santiago Archaval, a renowned winemaker whose 2012 […]

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The Strategy in “Swagery”

Monday, December 10th, 2012 by Charles Rashall

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Just a keychain…or is it?  For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers […]

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