Thursday, October 9th, 2014 by Charles Rashall
Explore: Automotive, brandvanguard
With innovative companies, product announcements have become as much an opportunity for “innovation” as the products themselves. On October 1, Elon Musk Tweeted that “it was time to unveil the D and something else.” With Elon’s scheduled announcement tonight revealing the answer to his teaser Tweet, what do you think the folks in the Tesla naming labs […]
The phenomenon of 3-D printing has just reached another milestone as the technology makes its way into yet another industry.
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Just a keychain…or is it? For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers […]