Insights for successfully
managing your brand

Rippleworks vision statement, from brandadvisors.

When I founded my company almost 15 years ago, a big motivation was to drive meaningful impact, in large part by challenging the status quo. When a friend and former client approached me in January to share his vision for a new non-profit with the aim to create an immersive, high-impact and time definite volunteer experience, I was […]

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The Vines of Mendoza Thrives with our Support

Monday, March 3rd, 2014 by Charles Rashall

The Vines Resort & Spa Brand Positioning, Communications & Experience

brandadvisors is proud partner to The Vines of Mendoza in Argentina’s spectacular Uco Valley, where the dream to make one’s own wine can be brought to life. The Vines of Mendoza supports its private vineyard owners’ boutique wine making with the services of a full staff led by Santiago Archaval, a renowned winemaker whose 2012 […]

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Hip to be square: A tale of two brand marks

Friday, August 24th, 2012 by Charles Rashall

Explore: , ,

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  This past February, the new identity brandadvisors created for jcpenney was launched with the goal of creating a pure, simple iconic brand mark. The identity was was developed to reinforce the company’s aspiration to become America’s favorite store, and was designed using a perfect square within a square, subtlety suggesting an American flag. The […]

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