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The Strategy in “Swagery”

Monday, December 10th, 2012 by Charles Rashall


Just a keychain…or is it?  For as long as I can remember in my 20+ year career in brand innovation, a company / product / brand launch just wasn’t complete without the “obligatory” hat, T-shirt, coffee mug, backpack, or pen. Back then, we called these items “swag,” “trinkets and trash,” or as the trade refers […]

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