Expertise: Positioning

A sample of our work

    Our Work

    brandadvisors’ proprietary model defines “brand” as the relationship developed between an individual and a company, product, service, person, place or thing formed through the sum of their interactions with the brand’s touch-points over time.

    “Branding” is the process of continuously managing and aligning the brand’s positioning.

    • Brand value proposition
    • Brand attributes
    • Brand personality
    • Industry and competitive analysis
    • Market differentiators