Positioning

Place

brandadvisors helps its clients optimize the effectiveness of their physical presence—be it at retail, trade-shows, or events—and also develop distribution strategies that fit and reinforce the brand attributes and positioning.

• Retail and commercial signing systems
• Retail environment store design
• Retail point of sale design
• Commercial environmental design

Product

brandadvisors helps its clients develop new products and services and/or refine existing offerings.

• Form
• Function
• Packaging
• Pricing

People

brandadvisors helps its clients optimize employee performance by aligning policies and behavior with brand positioning and attributes.

• Brand workshops
• Employee training
• Hiring guidelines
• Sales training and tools

Positioning

brandadvisors' proprietary model defines "brand" as the relationship developed between an individual and a company, product, service, person, place or thing formed through the sum of their interactions with the brand's touch-points over time.

"Branding" is the process of continuously managing and aligning the brand's positioning.

• Brand value proposition
• Brand attributes
• Brand personality
• Industry and competitive analysis
• Market differentiators

Promotion

brandadvisors helps its clients develop or refine communications to both reflect brand positioning as well as reinforce the customer experience.

• Advertising: online / offline
• Direct marketing: online / offline
• Communications / messaging
• Events
• Photography
• Presentations
• Promotional items
• Sales promotion
• Website

Process

brandadvisors helps its clients optimize organization performance by aligning policies and behavior with brand positioning and attributes.

• Experience design
• Operations optimization
• Brand workshops
• Employee training
• Hiring guidelines
• Sales training and tools

Persona

brandadvisors helps its clients design, develop, or refine complete identity systems spanning both verbal and visual elements.

• Verbal identity systems
• Company naming
• Product / service naming
• Tagline development
• Visual identity systems
• Logo / graphic identity systems