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brandadvisors helps its clients optimize the effectiveness of their physical presence—be it at retail, trade-shows, or events, and also develops distribution strategies that fit and reinforce the brand attributes and positioning.
brandadvisors' proprietary model defines "brand" as the relationship developed between an individual and a company, product, service, person, place or thing, formed through the sum of their interactions with the brand's touch-points, over time.
"branding" is the process of continuously managing and aligning the brand's positioning.