Promotion
Our Work
brandadvisors helps its clients develop or refine communications to both reflect brand positioning as well as reinforce the customer experience.
- Advertising: online / offline
- Direct marketing: online / offline
- Communications / messaging
- Events
- Photography
- Presentations
- Promotional items
- Sales promotion
- Website
To view work by expertise, click on wheel segment.
Place
brandadvisors helps its clients optimize the effectiveness of their physical presence—be it at retail, trade-shows, or events—and also develop distribution strategies that fit and reinforce the brand attributes and positioning.
- Retail and commercial signing systems
- Retail environment store design
- Retail point of sale design
- Commercial environmental design
Product
brandadvisors helps its clients develop new products and services and/or refine existing offerings.
- Form
- Function
- Packaging
- Pricing
People
brandadvisors helps its clients optimize employee performance by aligning policies and behavior with brand positioning and attributes.
- Brand workshops
- Employee training
- Hiring guidelines
- Sales training and tools
Positioning
brandadvisors' proprietary model defines "brand" as the relationship developed between an individual and a company, product, service, person, place or thing formed through the sum of their interactions with the brand's touch-points over time.
"Branding" is the process of continuously managing and aligning the brand's positioning.
- Brand value proposition
- Brand attributes
- Brand personality
- Industry and competitive analysis
- Market differentiators
Process
brandadvisors helps its clients optimize organization performance by aligning policies and behavior with brand positioning and attributes.
- Experience design
- Operations optimization
- Brand workshops
- Employee training
- Hiring guidelines
- Sales training and tools
Persona
brandadvisors helps its clients design, develop, or refine complete identity systems spanning both verbal and visual elements.
- Verbal identity systems
- Company naming
- Product / service naming
- Tagline development
- Visual identity systems
- Logo / graphic identity systems
