Our work spans big ideas through

comprehensive implementation.

JCPenney
Stanford Guest Services
Rheingold Beer
Hourglass Vineyards
San Francisco Symphony
Stanford Corporate Partners
FedEx
Lincoln Mercury
Cisco Services
J.P. Morgan
NPR
Whitefish Mountain Resort
Lucent Technologies
Wharton / Lauder Institute
Looney Tunes
Stanford Executive Health
XOJET
NFL Europe
Shutterfly
Hillsborough Concours
Jackson Wines
DuPont
Pizza Hut
Cisco Unified Communications

Portfolio

Expertise

To view work by expertise, click on wheel segment.

people persona process promotion place product positioning

Place

brandadvisors helps its clients optimize the effectiveness of their physical presence—be it at retail, trade-shows, or events, and also develops distribution strategies that fit and reinforce the brand attributes and positioning.
  • Retail and commercial signing systems
  • Retail environment store design
  • Retail point of sale design
  • Commercial environmental design

View a selection of our work with Place

Product

brandadvisors helps its clients develop new products and services and / or refine existing offerings.
  • Form
  • Function
  • Packaging
  • Pricing

View a selection of our work with Product

People

brandadvisors helps its clients optimize employee performance by aligning policies and behavior with brand positioning and attributes.
  • Brand workshops
  • Employee training
  • Hiring guidelines
  • Sales training & tools

View a selection of our work with People

Positioning

brandadvisors' proprietary model defines "brand" as the relationship developed between an individual and a company, product, service, person, place or thing, formed through the sum of their interactions with the brand's touch-points, over time. "branding" is the process of continuously managing and aligning the brand's positioning.
  • Brand value proposition
  • Brand attributes
  • Brand personality
  • Industry and competitive analysis
  • Market differentiators

View a selection of our work with Positioning

Promotion

brandadvisors helps its clients develop or refine communications to both reflect brand positioning as well as reinforce the customer experience.  
  • Advertising: online / off-line
  • Direct marketing: online / off-line
  • Communications / messaging
  • Events
  • Photography
  • Presentations
  • Promotional items
  • Sales promotion
  • Website

View a selection of our work with Promotion

Process

brandadvisors helps its clients optimize employee performance by aligning policies and behavior with brand positioning and attributes.
  • Experience design
  • Operations optimization
  • Brand workshops
  • Employee training
  • Hiring guidelines
  • Sales training & tools

View a selection of our work with Process

Persona

brandadvisors helps its clients design, develop or refine complete identity systems spanning both verbal and visual elements.
  • Verbal identity systems
  • Company naming
  • Product / service naming
  • Tagline development
  • Visual identity systems
  • Logo / graphic identity systems

View a selection of our work with Persona