Going back to the future to transform retail
Situation & Challenge
After decades as one of America’s leading retailers, JCPenney found itself struggling to cope with industry changes and, in 2011, hired Ron Johnson as CEO. While over decades, the retail industry had morphed into a category known for gimmicks, door buster sales, and hype, Johnson, dubbed a “retail revolutionary” by Forbes for his transformation of Target and his vision, launch, and success of the Apple Store, believed there was an opportunity to bring back to retail the values James Cash Penney had set in place over 100 years earlier.
Analysis, Solution & Results
Get the full story behind our partnership with JCPenney to “transform” the retail experience, by returning to honesty, simplicity, and style.
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