Driving value & growth through brand focus and alignment
Situation & Opportunity
Shutterfly was founded in 1999 as a comprehensive online photo service catering to the burgeoning digital photography market. The service enabled users to upload their digital photos to be shared in virtual slide shows, printed for traditional photo albums, or applied to any number of items including calendars, mugs, t-shirts, tote bags, and photo books.
Soon thereafter, SnapFish, later acquired by HP; Picasa, later acquired by Google; and Webshots, among others, emerged as strong competitors. Leading brick and mortar brands like Walmart and Walgreens were also providing in-store digital photo services and adding online capabilities. The category soon evolved into price wars, creating even greater need for a clear, compelling, and distinctive value proposition and positioning strategy.
Analysis, Solution & Results
Get the full story behind our partnership with Shutterfly to innovate, differentiate, and grow its business.
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