Positioning

Attention Deficit Nation™

Wednesday, August 27th, 2014 by Charles Rashall

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The Tonight Show takes to the streets of New York to see just how carefully people listen.

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Apple: Not the next big thing

Tuesday, October 16th, 2012 by Charles Rashall

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Since Apple’s second calling that brought Steve Jobs back to the helm, innovation has continued to allow the company to set new standards, particularly in the realm of music, smartphones and tablets. The pattern has been familiar: Apple innovates and the world rushes to emulate. With today’s release of Samsung’s new Galaxy S3 smart phone […]

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A Penney’s saved is a penny earned

Monday, October 1st, 2012 by Charles Rashall

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jcp’s initial steps towards a fresh store experience, circa February 2012. In the months since the February 2012 relaunch of jcp, it’s been hard for the classic American brand to get a break. As sales have plummeted, media has been increasingly critical and financial markets have answered with sharp declines in the company’s stock price and […]

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