Redefining & elevating a premiere automotive experience
Situation & Challenge
For 59 consecutive years, the Hillsborough Concours d’Elegance had built and maintained a proud tradition of honoring and celebrating excellence in automotive design and engineering. Concours events offer a forum for passionate vintage car owners to showcase their prized vehicles and compete for recognition of their commitment to preserving automotive authenticity. Each year, the Hillsborough Concours has created an annual forum for owners and admirers of over 200 world-class autos, and is the longest continually running event of its kind in the world.
Under new leadership, the Concours team sought to bring new focus, prominence, and prestige to the historic tradition. As a newly formed nonprofit with limited resources and a large team, the Concours team recognized the need for a strong brand platform to bring focus to its efforts to elevate the long-running event to a new level of excellence that it deserved.
Analysis, Solution & Results
Get the full story behind our partnership with the Hillsborough Concours d’Elegance to redefine and elevate a premiere automotive experience.
Related Work & Stories
See how we helped Ford create distinct brand value between Lincoln and its sister brands.