Hourglass Vineyards

Positioning a prestige Napa Valley cult wine brand

  • Positioning & Brand Strategy

    Positioning & Brand Strategy

  • Naming & Identity Strategy

    Naming & Identity Strategy

  • Testimonial: Jeff Smith, Founder & Chief Executive Officer, Hourglass Vineyards

    Testimonial: Jeff Smith, Founder & Chief Executive Officer, Hourglass Vineyards

    Our Work

    Situation & Challenge

    On the north slope of the Silverado Trail in Napa Valley, Hourglass Vineyards occupies six acres that form a shape much like an hourglass. The vineyard lies at a bedrock outcropping of the Mayacamas Mountain Range that protrudes out to the middle of the valley, thus creating a pinch with a microclimate and Hambright soils, a combination that makes Hourglass Vineyards unlike any other in Napa.

    With the success and notoriety of Hourglass Vineyards, its owners, Jeff Smith and Bob Foley of Robert Foley Vineyards, Switchback Ridge, Pride Mountain, School House, and Paloma, sought to develop a new project on the north end of the Silverado Trail. While much work had been done towards the development of the new wine, key branding issues remained, principally relating to the name, brand strategy, and launch plan.

     


     

    Analysis, Solution & Results

    Get the full story behind our partnership with Hourglass Vineyards to position a prestige Napa Valley cult wine brand.

     


     

    Related Work & Stories 

    See how we helped Jackson Wines create a unique Napa Valley wine country experience.

    See how we helped elevate the brand and customer experience for The Vines of Mendoza’s Private Vineyard offering.

    See how we polished the brand of one of South American’s legendary chefs, Francis Mallmann.

     

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