Jackson Wines

Developing a distinct Napa wine country experience & brand

  • Fifth Leaf Brand, Positioning, Identity, Experience & Marketing Strategy

    Fifth Leaf Brand, Positioning, Identity, Experience & Marketing Strategy

  • Name, Logo & Graphic Identity System

    Name, Logo & Graphic Identity System

  • Wine Country Experience Journal

    Wine Country Experience Journal

  • Testimonial: Ben Sharp, General Manager, Jackson Wines, Fifth Leaf

    Testimonial: Ben Sharp, General Manager, Jackson Wines, Fifth Leaf

    Our Work

    Situation & Challenge

    Jackson Family Wines is well known for its Kendall Jackson Chardonnay brand, among the best selling wines in the United States. Yet while many associate the “Jackson” brand with the mass-market audience that its flagship vintage serves, the company also caters to an elite cadre of wine enthusiasts. Jackson owns nearly three-dozen highly regarded premium wine brands, held within its Artisan & Estates Group portfolio, which deliberately have no direct brand association to the Jackson parent. In an increasingly competitive market for boutique wines, Jackson sought a new way to foster a deeper bond with its existing customers and introduce its high-end portfolio to new ones.


     

    Analysis, Solution & Results

    Get the full story behind our partnership with Jackson Wines to create a powerfully unique customer experience.

     


     

    Related Work & Stories

    See how we positioned one of Napa Valley’s cult vines.

    See how we helped elevate the brand and customer experience for The Vines of Mendoza’s Private Vineyard offering.

    See how we polished the brand of one of South American’s legendary chefs, Francis Mallmann.

     

    Portfolio