The Vines of Mendoza
Growing the business through brand focus, customer experience, sales & marketing
Situation & Opportunity
Since 2004, The Vines of Mendoza has fulfilled the dream of wine lovers from around the world eager to own their own vineyard and craft personalized world-class wine. Starting off by establishing the first tasting room in South America, then establishing a winery, The Vines of Mendoza has since sold Private Vineyards to scores of owners from around the globe, expanded its vineyard property to 1,500 acres, and established the highest quality and most personalized winemaking enterprise in the region.
Now owners may purchase three- to ten-acre plots, plant whatever varietals they desire, dictate their desired palette, harvest their own grapes, and make custom blended small batch wines. And to accommodate a steady stream of owner visitors, The Vines opened its Resort & Spa in March 2014—A Leading Hotel of the World property.
With its ever growing range of services from tasting rooms to private vineyards to resort and spa, The Vines of Mendoza needed help defining both the umbrella brand positioning and value proposition as well as the offering-specific brand platforms.
Analysis, Solution & Results
Get the full story behind our partnership with The Vines of Mendoza to elevate and grow its private vineyards business and brand in Argentina.
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See what The Robb Report, Architectural Digest, and others have to say about the Vines.