NFL Europe

Enhancing value through an elevated customer experience & brand

  • Positioning, Brand & Identity Strategy

  • Promotional Merchandise

  • Brand Name, Logo & Graphic Identity System

  • Stadium Signage

Our Work

Situation & Opportunity

The World League of American Football was established as a joint venture between the National Football League (NFL) and Fox Broadcasting to introduce and promote American-style football outside the U.S. with the goal of marketing the sport through media and licensed goods. Though the World League originally had teams in Europe, Canada, and the U.S., the league evolved to include teams exclusively within Europe. Given this new market focus, the NFL sought to improve the marketing success of the World League by developing an intelligent brand and positioning strategy to combat the popularity of European football (soccer).

Analysis, Solution & Results

Get the full story behind our partnership with NFL Europe to enhance an entertainment brand through a better customer experience.

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