NPR
Broadening relevance to grow a classic global brand
Our Work
Situation & Opportunity
As a nonprofit federation of member stations, National Public Radio’s primary challenge was to expand revenue sources to secure ongoing funding. Key to this goal was the ability to attract a broader audience by appealing to younger listeners and penetrating new geographic markets. By clearly defining a brand proposition and increasing awareness, the organization also hoped to generate new funding especially through licensing.
Analysis, Solution & Results
Get the full story behind our partnership with NPR to broaden its brand relevance to grow its business.
Related Work & Stories
See how we recaptured and leveraged the Looney Tune’s brand heritage.
See how we helped the NFL extend and leverage its brand equity in Europe.
See how we broadened the appeal to younger audiences for The San Francisco Symphony.