San Francisco Symphony

Extending reach & relevance through brand focus

  • Brand, Positioning & Identity Strategy

    Brand, Positioning & Identity Strategy

  • Name, Logo, & Graphic Identity System

    Name, Logo, & Graphic Identity System

  • Brand Positioning Theme & Tagline

    Brand Positioning Theme & Tagline

  • Print Advertising

    Print Advertising

  • Website Design Events

    Website Design Events

    Our Work

    Situation & Opportunity

    With the goal of exposing younger audiences to one of the world’s greatest symphony orchestras, The San Francisco Symphony’s auxiliary created Symphonix in 1991. The group raises money to support the Symphony by attracting corporate sponsors, hosting high-profile social events, as well as selling group performance packages to its members.

    Other major cultural and artistic organizations including The San Francisco Ballet, San Francisco Opera, Museum of Modern Art, and Asian Arts Museum, among others, followed suit in recognition of the value of gaining early allegiance by the important youth audience. These new groups created even more competition to attract and retain members, not to mention garner sponsorships and partnerships.

     


     

    Analysis, Solution & Results

    Get the full story behind our partnership with the San Francisco Symphony to grow its appeal to younger audiences.

     


     

    Related Work & Stories

    See how we helped the NFL extend and leverage its brand equity in Europe.

    See how we broadened relevance, reach, and audience in the creation of the NPR brand.

     

    Portfolio