San Francisco Symphony
Extending reach & relevance through brand focus
Situation & Opportunity
With the goal of exposing younger audiences to one of the world’s greatest symphony orchestras, The San Francisco Symphony’s auxiliary created Symphonix in 1991. The group raises money to support the Symphony by attracting corporate sponsors, hosting high-profile social events, as well as selling group performance packages to its members.
Other major cultural and artistic organizations including The San Francisco Ballet, San Francisco Opera, Museum of Modern Art, and Asian Arts Museum, among others, followed suit in recognition of the value of gaining early allegiance by the important youth audience. These new groups created even more competition to attract and retain members, not to mention garner sponsorships and partnerships.
Analysis, Solution & Results
Get the full story behind our partnership with the San Francisco Symphony to grow its appeal to younger audiences.
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