XOJET

Taking private aviation to the highest level

  • Brand, Positioning, Identity, Experience, Marketing & Launch Strategy

    Brand, Positioning, Identity, Experience, Marketing & Launch Strategy

  • Logo & Graphic Identity System

    Logo & Graphic Identity System

  • XOJet Web

    Website Design

  • XOJet Launch

    Brand Launch Event - XOJET CEO Paul Touw & brandadvisors' Charles Rashall

  • Testimonial: Paul Touw, Founder, Chairman & Chief Executive Officer, XOJET

    Testimonial: Paul Touw, Founder, Chairman & Chief Executive Officer, XOJET

    Our Work

    Situation & Opportunity

    PCMT Aviation was founded in 2002 by a highly passionate ex-Silicon Valley executive, who recognized that private aviation was ripe for reinvention. After buying his first jet for personal use, he heard the constant woes from his peers who thought of jets as “nice to have,” but prohibitively expensive to own. Changes in tax laws and greater scrutiny on the spending habits of corporations also made jet ownership even less attractive.

    Thus motivated, the CEO and founder set out to build a company to capitalize on the market challenge. The company was founded as “PCMT Aviation,” which were the initials of the founder. Meanwhile, the market was gaining momentum and becoming ever more competitive as fractional ownership programs eased access to private aviation.

     


     

    Analysis, Solution & Results

    Get the full story behind our partnership with XOJET to transform private aviation.

     


     

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    See how we partnered with The Vines to launch its five-star Resort & Spa.

     

    Portfolio