The Vines Resort & Spa

Launching a prestige resort from the ground up

  • Business, Brand, Positioning, Identity, Experience, Sales & Marketing Strategy

    Business, Brand, Positioning, Identity, Experience, Sales & Marketing Strategy

  • Brand Identity Refinement & System Development

    Brand Identity Refinement & System Development

  • Messaging & Copy

    Messaging & Copy

  • Website Creative Direction & Copy

    Website Creative Direction & Copy

  • Marketing Collateral

    Marketing Collateral

  • Resort Photography Marketing

    Resort Photography Marketing

  • Bathroom Amenities, Design & Copy

    Bathroom Amenities, Design & Copy

  • Furnishings & Accessories Design

    Furnishings & Accessories Design

  • Guest Amenity Notecards

    Guest Amenity Notecards

  • Testimonial: Michael Evans, Founder & Chief Executive Officer, The Vines of Mendoza

    Testimonial: Michael Evans, Founder & Chief Executive Officer, The Vines of Mendoza

    Our Work

    Situation & Opportunity

    Our client, The Vines of Mendoza, experienced great success in selling private vineyards since its founding in 2004 and soon realized the need for accommodations for its private vineyard owners and other visitors to The Vines of Mendoza. From this need, The Vines Resort & Spa idea was born. With help from brandadvisors, The Vines Resort & Spa opened in spring 2014.

    A place not easily found, The Vines Resort & Spa is even harder to leave. Offering laid-back luxury at the base of the majestic Andes Mountains, it is the ultimate retreat for wine lovers and outdoor adventurers. The perfect blend of rustic elegance and modern comfort, the resort features spacious private villas, a luxurious spa, world-class service, and breathtaking views of the Andes at every turn. Legendary Argentine chef Francis Mallmann serves up inspired regional fare and traditional asado feasts at his signature restaurant, Siete Fuegos.

     


     

    Analysis, Solution & Results

    Get the full story behind our partnership that launched a prestige resort from the ground up for The Vines Resort & Spa.

     


     

    Related Work & Stories

    See how we helped elevate the brand and customer experience for The Vines of Mendoza’s Private Vineyard offering.

    See how we polished the brand of one of South American’s legendary chefs, Francis Mallmann.

    See how we positioned one of Napa Valley’s cult vines.

    See how we partnered with XOJET to transform private aviation.

    See how we helped Jackson Wines create a unique Napa Valley wine country experience.

    See what The Robb Report, Architectural Digest, and others have to say about The Vines.

     

    Portfolio