The Vines Resort & Spa

Launching a prestige resort from the ground up

  • Resort Amenity Design System

  • Staff Uniform Design

  • Guest Amenity Notecards

  • Furnishings & Accessories Design

  • Bathroom Amenities, Design & Copy

  • Resort Photography Marketing

  • Marketing Collateral

  • iPad Airport Guest Greeting

  • Brand Identity Refinement & System Development

  • Messaging & Copy

  • Website Creative Direction & Copy

  • Business, Brand, Positioning, Identity, Experience, Sales & Marketing Strategy

  • Testimonial: Michael Evans, Founder & Chief Executive Officer, The Vines of Mendoza

    Read the entire case study

Our Work

Situation & Opportunity

Our client, The Vines of Mendoza, experienced great success in selling private vineyards since its founding in 2004 and soon realized the need for accommodations for its private vineyard owners and other visitors to The Vines of Mendoza. From this need, The Vines Resort & Spa idea was born. With help from brandadvisors, The Vines Resort & Spa opened in spring 2014.

A place not easily found, The Vines Resort & Spa is even harder to leave. Offering laid-back luxury at the base of the majestic Andes Mountains, it is the ultimate retreat for wine lovers and outdoor adventurers. The perfect blend of rustic elegance and modern comfort, the resort features spacious private villas, a luxurious spa, world-class service, and breathtaking views of the Andes at every turn. Legendary Argentine chef Francis Mallmann serves up inspired regional fare and traditional asado feasts at his signature restaurant, Siete Fuegos.

Analysis, Solution & Results

Get the full story behind our partnership that launched a prestige resort from the ground up for The Vines Resort & Spa.

Related Work & Stories

See how we helped elevate the brand and customer experience for The Vines of Mendoza’s Private Vineyard offering.

See how we polished the brand of one of South American’s legendary chefs, Francis Mallmann.

See how we positioned one of Napa Valley’s cult vines.

See how we partnered with XOJET to transform private aviation.

See how we helped Jackson Wines create a unique Napa Valley wine country experience.

See what The Robb Report, Architectural Digest, and others have to say about The Vines.