Whitefish Mountain Resort

Re-branding & relaunching the nation’s 10th largest ski resort

  • Brand, Positioning, Identity, Experience, Marketing & Launch Strategy

    Brand, Positioning, Identity, Experience, Marketing & Launch Strategy

  • Name, Logo & Graphic Identity System

    Name, Logo & Graphic Identity System

  • Print Advertising

    Print Advertising

  • Signing & Wayfinding System

    Signing & Wayfinding System

  • Lift Ticket & Mountain Collateral Design

    Lift Ticket & Mountain Collateral Design

  • Merchant Co-Marketing Program

    Merchant Co-Marketing Program

  • Testimonial: Fred Jones, Chief Executive Officer, Whitefish Mountain Resort

    Testimonial: Fred Jones, Chief Executive Officer, Whitefish Mountain Resort

    Our Work

    Situation & Opportunity

    Founded in 1947, Big Mountain is the nation’s 10th largest ski resort, offering a world-class ski experience. Despite its strengths, the Big Mountain brand lacked awareness and was commonly confused with competitor Big Sky.

    New investors recognized the undiscovered and under-leveraged asset and began plans for a multi-million dollar resort revitalization project.

     


     

    Analysis, Solution & Results

    Get the full story behind our partnership with Whitefish Mountain Resort to re-launch the nation’s 10th largest ski resort.

     


     

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    Portfolio